Cold Plunge Warning: How Toughing It Out Can Be Counterproductive

Cold plunges have exploded in popularity, especially among guys who pride themselves on mental toughness and resilience. The idea of conquering an ice bath, gritting your teeth through the discomfort – “Just like Rogan does” – and emerging stronger is undeniably alluring. But here’s the thing: just because something is uncomfortable doesn’t mean it’s always […]