Cold Plunge Warning: How Toughing It Out Can Be Counterproductive
Cold plunges have exploded in popularity, especially among guys who pride themselves on mental toughness and resilience. The idea of conquering an ice bath, gritting your teeth through the discomfort – “Just like Rogan does” – and emerging stronger is undeniably alluring. But here’s the thing: just because something is uncomfortable doesn’t mean it’s always […]
Why Men Are Obsessed With Ice Baths
Cold plunging, also known as ice bathing or, more officially, “cold water immersion”, is the exercise of submerging yourself in ice-cold water for a bit. This practice has gained a lot of popularity in recent years, becoming a sort of meme for health aficionados. Men seem to be particularly drawn to cold immersion for the […]
