Pursuit of Prime

The Ultimate Guide to Protein for Men’s Fitness and Vitality

When it comes to men’s health and fitness, few nutrients can hold a candle to the importance of protein. Whether you’re actively building muscle or simply aiming for general wellness, understanding the role of protein in your diet is a crucial piece of your health game. Most people have no idea that protein plays a […]

Building Blocks of Health: Why Muscle Matters More Than You Think

When we think of a “healthy guy”, we typically think of someone who’s in fairly good shape. Today though, there’s some serious cognitive dissonance around this subject, as striving to build muscle often gets mixed up with bodybuilding and is therefore assumed to be a pursuit of vanity and dismissed — hence the “Dad bod” […]

Why Men Are Obsessed With Ice Baths

Cold plunging, also known as ice bathing or, more officially, “cold water immersion”, is the exercise of submerging yourself in ice-cold water for a bit. This practice has gained a lot of popularity in recent years, becoming a sort of meme for health aficionados. Men seem to be particularly drawn to cold immersion for the […]

Navigating Neuroscience In The Public Domain: A Defense Of Andrew Huberman

Understanding the intricacies of the human brain, scientific research, and how they translate to personal health optimization can often be a bit overwhelming. Amidst all the complexity, figures like Andrew Huberman have emerged as beacons of clarity and pragmatism, illuminating pathways of understanding for both scholars and laypeople alike.   Huberman, an esteemed neuroscientist and […]

The Effects Of The Global Testosterone Epidemic

Testosterone, often referred to as the “male hormone”, is commonly credited as the essence of masculinity itself. This reproductive hormone plays a pivotal role in men’s health, vitality, and overall quality of life, but it is also a lot more than it is conventionally assumed to be. From adolescence through adulthood, testosterone influences many aspects […]