Pursuit of Prime

New Study Links Testosterone to Mass, Not Strength

muscle-mass-vs-strength-testosterone-study

We all know testosterone has a pretty stacked resume: muscle growth, libido, mood regulation, bone density—the hormone wears many hats. But here’s the kicker: according to a newly published cross-sectional study analyzing 4,495 adult men from the NHANES dataset (2011–2014), testosterone might not play the role in strength we thought it did. Muscle mass? Yes, […]

NSAIDs Can Be Risky If Aiming For Better Muscle Composition

If you’re a guy who trains hard and takes your recovery seriously, you’ve probably popped a couple of Advil after a brutal workout. Maybe your knees were aching after squats. Or maybe your shoulders felt torched after a heavy bench day. Whatever the reason, non-steroidal anti-inflammatory drugs (NSAIDs) like ibuprofen, naproxen, and aspirin have become […]

The Miracle Of Peptides: Unlocking Better Health And Performance

Peptides are becoming one of the most buzzworthy topics in health and fitness, and for good reason. These tiny chains of amino acids are gaining popularity among athletes, bodybuilders, and health enthusiasts for their ability to enhance muscle growth, accelerate fat loss, and even slow down the aging process. But with all the hype, it’s […]

The Argument For Why Men Need Meat: Unparalleled Nutrition

Meat consumption has, oddly yet somewhat understandably, become a controversial topic. With growing concerns about climate change, many hotly argue that reducing or eliminating meat is the one and only answer. But is avoiding meat really the best choice for men’s health? And don’t we need healthy people in order to have a healthy planet? […]

Cold Plunge Warning: How Toughing It Out Can Be Counterproductive

Cold plunges have exploded in popularity, especially among guys who pride themselves on mental toughness and resilience. The idea of conquering an ice bath, gritting your teeth through the discomfort – “Just like Rogan does” – and emerging stronger is undeniably alluring. But here’s the thing: just because something is uncomfortable doesn’t mean it’s always […]

The Truth About De-Loading: Is It Necessary?

In the world of weightlifting and fitness, one term that often sparks debate is “de-loading.” Traditionally hailed as a necessary component of long-term strength and muscle building, de-loading – a planned reduction in training intensity or volume – has come under some scrutiny in recent years. Some still stand by its importance, while others argue […]

Get the Aires Investor Package to Dive Deeper.

Sophic Capital’s reports on Aires + Corporate Presentation