Pursuit of Prime

Reasons Why Hip Surgery Mortality Rates Are Shockingly High

Hip surgeries, particularly hip replacements, are often presented as life-altering procedures designed to restore mobility and improve one’s quality of life. For guys, especially older guys, the idea of regaining independence through these procedures can be pretty alluring. But… the reality is, of course, not so black and white. Hip surgeries, particularly those following hip […]

The Truth About De-Loading: Is It Necessary?

In the world of weightlifting and fitness, one term that often sparks debate is “de-loading.” Traditionally hailed as a necessary component of long-term strength and muscle building, de-loading – a planned reduction in training intensity or volume – has come under some scrutiny in recent years. Some still stand by its importance, while others argue […]

Get the Aires Investor Package to Dive Deeper.

Sophic Capital’s reports on Aires + Corporate Presentation